Hirafu 比羅夫 · Yamada
Izakaya JAM 大衆バルJAM
Hirafu izakaya run by a Hirafu-born owner for more than 20 years: raw oysters, sashimi, a vegetable and vegetarian menu and plenty of sake. Families welcome; takeaway too.
- Cuisine
- Izakaya · Seafood · Sake
- Reservation
- Phone — Winter bookings opened 1 Oct on their website; or call 0136-23-0700. Book link
- English menu
- Yes
- English spoken
- No
- Address
- 1-jo 3-chome 5-41 Niseko Hirafu, Kutchan-cho
- Phone
- 0136-23-0700
Hours
Official site, checked 25 Oct 2026.
Winter (20 Nov–11 May): 17:30–22:30, food last order 21:30. Summer (20 Jun–20 Sep): 18:00–22:00. Closing days aren’t published, so check on the night.
No menu listed here; ask when you book.
Before you go
- Phone bookings only; your lodge desk can call in Japanese.
- English menu listed.
- Vegetarian options listed; mention it when you book.
- Listed as kid-friendly.
- Allergy card: 卵 egg, 乳 dairy, 小麦 wheat, そば buckwheat, えび prawn, ナッツ nuts.
- Hours above come from jam-niseko.com.
Izakaya JAM: questions people ask
- What are JAM’s winter hours?
- From 20 November to 11 May it opens 17:30–22:30, with last food orders at 21:30. Closing days aren’t published, so check before you walk over.
- Is JAM good for vegetarians and kids?
- Their site lists a vegetable and vegetarian menu, a multilingual menu, and says families and kids are welcome.
Getting there
Izakaya JAM sits at Yamada, about 100 m from Lava Lounge as the crow flies. Lifts, shuttles, passes and places to stay are in the Grand Hirafu guide. Staying nearby?
Open Izakaya JAM in Google Maps · Niseko map · Getting to Niseko
More to eat nearby
- Lava Lounge — Pizza, Sports bar, Yamada
- Izakaya Raku — Izakaya, Japanese, Upper Hirafu
- Asahikawa Ramen Tozanken — Ramen, Japanese, Yamada
- Green Farm Cafe — Cafe, Farm-to-table, Yamada
- Momiji Hotpot & Sake — Hot pot, Japanese, Yamada
Gear and onsens near Hirafu
Rental: Rhythm Japan, Niseko Sports, .Base Hirafu. Onsen: Yukoro Onsen, Niseko Prince Hotel Hirafutei, Hotel Niseko Alpen.